THE INVISIBLE EXPERIENCE: The new frontier in customer-perceived value
THE INVISIBLE EXPERIENCE
The new frontier in customer-perceived value
Third Prong of Consumer Values
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Freehand Circle
Mike Lichter
Feb 10, 20203 min read
The Coming Sanctioning of Harm & the Marketing Industry’s Response
We are entering a potentially perilous phase for consumers and brands.
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Mike Lichter
Jan 21, 20202 min read
“Do No Harm” Does Not Suffice
"Do No Harm" Does Not Suffice by Mike Lichter of Freehand Circle
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